By infusing humour and personality into designs, you can create a better connection and a more memorable experience. People find delight in the small details and it can also build trust.

• Add humour to a website 404 page or app error state.
• Use more regular expression in your text, but never at the expense of clarity.
• Add hand-drawn graphic details to your layout or UI.
• Show awareness of friction points by adding gentle humour or gratification on completion."

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